It’s obvious that the number one underlying factor with the internet is math. There is not a doubt that you must be willing and able to utilize the statistical information that is available to you and of course for free.
Google Analytics placed in the footer of your blog is crucial to get feedback. Analyzing that information and seeing where people are clicking will give you an idea of how well your marketing collateral is going.
Other resources include, feedburner and their free email and rss subscription tools.
Analyzing information and being creative with the patterns that you create from those analysis you can ultimately create a more powerful platform.
Some of the best marketers in the world especially online understand the value of feedback with numbers. It gives them the direct response they are looking for to see exactly how to fine tune any platform that they are marketing online.
After the math part is done and you know you are assured that you have all your angles covered, then you can forget about it and concentrate on your collateral.
The substance that comes from your value added services and products will then be the focal point of your thoughts how to energize them and bring them the inspired responses that you are ultimately looking for.
Twitter and Facebook obviously have shown us that the substance I talk about is evident, no longer is it enough to create a solid email campaign or autoresponders but a closer connection that integrates with the communication platforms available.
Integration is another way of saying integrity. That’s what its’ all about after the math has been covered.
So when you know that your mathematical marketing is out of the way and secured.
Then that feedback will give you the initial adjustments to make as you move along building a solid platform.