Twitter and the Automotive Industry and Lack of Creativity

It’s Friday Night, a bit bored, courageous in thought and a bit disappointed in the thoughts I had when they arrived after I did a brief observation of Automotive Brands and Twitter. My overall assumptions show that there is one thing lacking in all of them. Creativity I know. I know Twitter is still pretty new to mainstream. But that in some ways doesn’t excuse the creativity that should be placed upon the experience and the ways Twitter can be used more creatively. I’m not talking about using Twitter for CRM I’m not talking about...

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The principle of rhythm and what it has to do with the Universe at large

Hermetic Philosophy based from the wisdom and teachings of Hermes Trismegistus who was named the Father of Occult Wisdom spread his teachings to his students about the various factors that play out in the universe. Among his teachings were the seven Hermetic Principles. Of the seven, the principle of Rhythm has its true understanding if we adapt it to the current situation that has unfolded as the Universe at large. The principle states: “Everything flows out and in, everything has its tides, all things rise and fall, the pendulum-swing...

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Direct Marketing to the masses by focusing on Demographic Lifestyle’s

How many Generation X males who are entrepreneurs and enjoy grunge music and are covered in tattoos and run their own businesses, that don’t have a clue about what Open Innovation is and how it can help them grow their business? I’m assuming more then one. But what makes this targeted demographic is not that they are male, nor that they have certain characteristic attributes, it’s the experience of the lifestyle that satisfies their potential to be marketed at. No longer is it viable to say that every demographic fits the same...

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Mindmapping and taking notes

Organizing your thoughts is crucial to mapping out the synergy and the congruency of bringing forth thoughts/ideas into processes that formulate bigger ideas that can come to fruition. The problem most face is the lateral thinking of taking notes and the way the information is processed and thus it can’t be truly viable and effective if not done in a way that suits the purpose of taking notes in the first place. Here’s a suggestion, doesn’t matter if you are using a mindmap software or as simple as laying it out on a bristol...

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It’s all about alignment

It’s obvious that the number one factor involved in anything we do is fear and that fear is based on too many options that are trying to get our attention. Though there are many forms of options, I will speak about the options when it comes to growing your business. The information that surfaces on a daily basis, each how-to and knowledge based offering has created more fear and doubt in many people’s minds then ever before. The fear that I don’t know who to choose to help me, what information is right and what to do about it...

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