Direct Marketing to the masses by focusing on Demographic Lifestyle’s

How many Generation X males who are entrepreneurs and enjoy grunge music and are covered in tattoos and run their own businesses, that don’t have a clue about what Open Innovation is and how it can help them grow their business? I’m assuming more then one. But what makes this targeted demographic is not that they are male, nor that they have certain characteristic attributes, it’s the experience of the lifestyle that satisfies their potential to be marketed at. No longer is it viable to say that every demographic fits the same...

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Mathematical Marketing

It’s obvious that the number one underlying factor with the internet is math. There is not a doubt that you must be willing and able to utilize the statistical information that is available to you and of course for free. Google Analytics placed in the footer of your blog is crucial to get feedback. Analyzing that information and seeing where people are clicking will give you an idea of how well your marketing collateral is going. Other resources include, feedburner and their free email and rss subscription tools. Analyzing information...

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