New world of neuromarketing.

“The medial prefrontal cortex is a part of the brain known to be involved in our sense of self. It fires in response to a stimulus — an image, name or concept — that resonates with who we are. Something clicks, and we are more likely to buy.” Source: Innovators Digest This article suggests that branding does indeed go beyond images and memory recall. It’s implainted in our brains. How so? because our thinking and judging are being influenced, first by the repetitive images that influence our thoughts. However,...

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